When Will Celebrities Endorse Birth Control Pills?

I've been wondering about this ever since Amanda Seyfried raised eyebrows by popping the oral contraceptive pill (with a chaser of Lexapro) in front an Esquire reporter.  In the Golden Age of Hollywood, female contract players would be concealed from the public eye during the latter half of their pregnancies, so the image of their "bumps" couldn't interfere with the aura of perfection that movie stars had to cultivate.  But these days, things have changed.  Tabloids are on constant "bump watch," documenting soon-to-be mom's in their finest maternity wear.  Now, teen idols like Avril Lavigne and Katy Perry endorse Proactiv, allowing the brand to run photos of them with imperfect skin.  And in 2009, before she married Russell Brand, Perry also told a journalist that she chews birth control pills "like vitamin C," because while she wants a family someday, she's focused on her career right now - a statement which, once upon a time, would have instantly invited critics to condemn her skewed priorities. 

So, are we approaching a moment when a celebrity will sign on to be the face of the birth control pill in the US?  It already happens elsewhere - Lo Bosworth, cast member on MTV's Laguna Beach and The Hills, became a spokesperson for Bayer's low-dose contraceptive Yaz in Canada.  Many celebrities are notorious for their serial dating and bed hopping, so they certainly would be believable as clients.  I'm confident that a celebrity endorsement would have a positive impact on sales; many women avoid using hormonal birth control because they're concerned it will make them gain weight.  A January 2011 study using rhesus monkeys showed evidence that the widely believed connection between the pill and weight gain is a myth, but try telling that to unhappy users; in response to the study, Jezebel's commenters cried bullshit, and 52% (of an undisclosed number) of NY Daily News readers voted that these findings "are crazy."  The overwhelming reaction: rhesus shmemsus.  But wouldn't the image of a trusted, svelte celebrity help mitigate concerns that a woman on the pill will necessarily end up with a less-than-ideal figure?

Just to be clear: I understand that celebrity endorsements of any kind of medication, let alone one that prevents pregnancy (and thus dovetails with the pro-choice/pro-life argument) is morally complex, but I'm just generally surprised that big pharma hasn't teamed up with Hollywood yet.  I also believe that those confession-style Proactiv commercials are a tipping point, and we'll start seeing more famous faces aligned with products that gives us hints about the spokemodel's body and personal life.  Think about it; not too long ago, it was probably risky for an aging actress to appear in a commercial for hair dye, because it suggests that she might be camouflaging greys.  And now?  A L'Oreal contract is an enormous paycheck, and Andie MacDowell in particular has prolonged her stint in the limelight by telling us how she covers up those stubborn little wiry hairs.  Supermodel Christie Turlington is the face of Maybelline's Instant Age Rewind line, thus admitting that she has wrinkles.  In general, these commercials have the surprising effect of making gorgeous ladies more relatable, in the same way that Amanda Seyfried's honesty about her diets and prescriptions helps average women to feel like she's just like us (as in - a little bit of a headcase).

From a straight-up advertising perspective, using a celebrity spokesmodel for birth control pills is a no-brainer.  Given that Holllywood tends not to cave to conservative politics, I'll go ahead and guess that we'll see this happen within the next few years.